Logos Story

At Pulsar creation, in 1998, the 4 cofounders wanted to associate the company image to an artistic work. Visiting together Emil Ciocoiu’s Atelier, they were very impressed by his philosophical vision and his fantastic ability to put that in magnificent paintings.

Emil Ciocoiu is born in Sasa (Romania) in 1948. He studied at the Arts Academy of Bucarest, City that has given him its "Theodor Aman" Award. Member of the Romanians & Germans Artists Association and of "Salon d'Automne", Paris, he shown his works in many countries (Romania, Germany, Luxembourg, France, Sweden, Italy, Switzerland, Greece, Hungary, Finland, Canada, China, Spain, Japan, Israel, United States).

Lots of his works are parts of public collections - especially in the National Art Museum of Bucarest, Per Mattson Museum of Kalmar (Sweden), at the Montese Museum of Modena, at Ludwig Museum in Beijing and at the Ludwig Foundation in Aachen. He's living in Germany since 1980.
Emil Ciocoiu Website

The 4 cofounders were particularly impressed by the painting “Way to the light”, a galaxy evolving across the universe, bringing light and warm all over its passage. The idea of bringing light (clarifying, structuring) into their business, and warm (confidence, personal contact) into their business relationships and towards their employees, was one of the main aims when creating Pulsar. They decided to buy the painting, use it as logo and exposed it in the main hall of the Pulsar building.

The painting, oil, 1.24*1.5 m, was shown at the European Council in Strasbourg in 1999.

Quickly after the company creation, the need to have special characters for the company documents led to the text logo

Later on, this text logo was improved with graphical elements that brought us to our second official logo: