Pulsar's Logos Story
At Pulsar creation, in 1998, the 4 cofounders wanted to associate the company's image with an artistic work. During a visit at Emil Ciocoiu’s Atelier, they were very impressed by his philosophical vision and fantastic ability to translate it in magnificent paintings.
Emil Ciocoiu was born in Sasa (Romania) in 1948. He studied at the Arts Academy of Bucarest, City where he was awarded the "Theodor Aman" Award. Member of the Romanians & Germans Artists Association and of "Salon d'Automne", Paris, he has shown his works in many countries (Romania, Germany, Luxembourg, France, Sweden, Italy, Switzerland, Greece, Hungary, Finland, Canada, China, Spain, Japan, Israel, United States).
Lots of Ciocoiu's works are parts of public collections - especially in museums around the world. He lives in Germany since 1980. Emil Ciocoiu Website.
The 4 co-founders were particularly impressed by the painting “Way to the light”, a galaxy evolving across the universe, bringing light and warmth through its passage. The idea of bringing light (clarifying, structuring) into their business and warmth (confidence, personal contact) into business relationships and towards employees, was one of the main aims when creating Pulsar.
The painting, oil, 130 x 150 cm, was shown at the European Council in Strasbourg in 1999.
They decided to buy the painting, use it as logo and displayed it in the main hall of the Pulsar building.
Quickly after the company's creation, the need to have special characters for the company's documents led to the text logo.
Later on, this text logo was improved with graphical elements that brought us to our second official logo.